What is Al-Monasabat Al-Alamiya?
International days, or Al-Monasabat Al Alamiya in Arabic, are occasions to educate the public on issues of concern, to mobilise personal will and resources to address global problems, and to celebrate and reinforce achievements of humanity.
World Creativity and Innovation Day
21 April 2021
Creativity and innovation in problem-solving
There may be no universal understanding of creativity. The concept is open to interpretation from artistic expression to problem-solving in the context of economic, social and sustainable development. Therefore, the United Nations designated 21 April as World Creativity and Innovation Day to raise the awareness of the role of creativity and innovation in all aspects of human development.
Wealth of Nations
Creativity and innovation, at both the individual and group levels, have become the true wealth of nations in the 21st century, according to the findings of the special edition of the Creative Economy Report “Widening local development pathways“, co-published by the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the UN Development Programme (UNDP) through the UN Office for South-South Cooperation (UNOSSC).
Creativity and Culture
The creative economy –which includes audiovisual products, design, new media, performing arts, publishing and visual arts– is a highly transformative sector of the world economy in terms of income generation, job creation and export earnings. Culture is an essential component of sustainable development and represents a source of identity, innovation and creativity for the individual and community. At the same time, creativity and culture have a significant non-monetary value that contributes to inclusive social development, to dialogue and understanding between peoples.
Why Do We Mark International Days?
SustainableOman, as a supporter of the SDGs and Oman Vision 2040, has embraced them as a powerful advocacy tool. Each international day offers many actors the opportunity to organise activities related to the theme of the day.
SustainableOman makes an international day, in addition to the Sultanate’s special days, a part of our awareness building campaign.